I found these ads in my Redbook online magazine for anti-aging, moisturizing, and renewing products for women. However, I found this phrase "Is Your Botox Bogus?" written just under the first picture for anti-age cream. I found it interesting that the makers of this ad would try to get its audience to re-think and question whether their current form of anti-aging treatment is working, and why not try ours? The signs, connotations, and meanings that each of these three pictures are showing is that all of us need to start using something to keep us younger looking, softer feeling, and moisturized. The connotation is that if you don't use these, you will age quicker, have rough skin, and feel dryer, meaning we must take action and start now while we can still look young and beautiful? The lack or unfulfilled need these ads are suppose to fulfill in my opinion is that beauty comes from within, and beauty is in the eye of the beholder, right? No matter how much moisturizer I apply in the morning, will it stop the aging? Will I lack the wrinkles and lines that come at age 43? My body and its needs changes constantly, whether I use their product or not, and I will continue to age gracefully regardless of what product I buy and use. Pat Kaehler.
I also find it interesting that they would try to talk you out of the botox way of life, lol. This Ad doesn't seem as tricky as a lot of ads out there are because any dermatologist will tell you that moisturizing your face is a great idea no matter what age you are and so it's really just trying to sell you their product when there are many, many other ones to choose from.
ReplyDeleteIt's not gonna stop aging, as much as they'd like you to believe, but I think the bottom line is that at least this is something good for your skin. There is no miracle cream, lol.
I agree, I think we need to learn to age gracefully is the key. It's funny how we are always searching for that "miracle cream" to get rid of our wrinkles and blemishes. I think this ad did a great job in displaying soft colors, soft white, which draws your eyes to the ad and makes you believe that it is truthful, trustworthy. Regardless, I think the market will always have customers looking for the answer, looking for that "one thing" that will renew their skin and make it look young again. Good job.
ReplyDeletePat – With all of the botox scare out there, I think the company that is selling this stuff made a good marketing decision by telling people, hey, buy our cream, its botox free. I think a lot of ladies out there appreciate chemical free skin-care products and the companies that sell chemical free stuff.
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